Meraki Clothing Store
Brand Identity
Freelance Work
Project info
About the brand
Meraki is all about helping Gen Z and Millennials express themselves through affordable, sport-chic fashion. Think minimalist styles with bold touches—versatile pieces that keep you trendy and ready for anything life throws your way.
Tone of Voice
Confident: We know what works, so you can trust us to keep you looking stylish. Friendly: Like a cool friend who gives great advice—relatable, but never over the top. Trendy: Always fresh, always relevant—because dressing in style should feel effortless.