I combine impactful strategies with engaging visuals to help brands build distinct identities and stand out.
About me
Hello, I’m Yara, a graphic designer based in Lebanon. As a freelancer, I gained experience in UI/UX design, enhanced my branding skills, and improved my ability to communicate with clients.
Currently, I work part-time as a graphic designer, where I manage branding projects from brainstorming to execution, including packaging design, content creation for social media posts and basic video editing.
I hold a bachelor's degree in graphic design and visual communication. Throughout my studies, I focused on branding identity, typography, and packaging design, applying these skills to my projects. In my free time, I enjoy sketching, listening to music, and watching random TED Talks.
I am always up for a creative challenge. Let’s connect and create something meaningful together!
Competencies
Branding & visuaI identity
Creating strong, memorable brands through strategic design. I develop cohesive visual identities that communicate a brand's story and resonate with its target audience.
Packaging design
Designing bold, functional packaging that tells a brand’s story, captivates consumers, and elevates product presence.
User experience
Crafting intuitive, meaningful interactions that delight users and solve real problems. Designing seamless experiences that balance functionality, aesthetics, and user needs to create lasting connections.
Research & testing
Informed design through comprehensive research and testing. I gather insights to understand user needs and validate design decisions, ensuring the final product meets user expectations.