I combine impactful strategies with engaging visuals to help brands build distinct identities and stand out.
About me
Hello, I’m Yara, a graphic designer based in Lebanon. While working as a freelancer, I was able to learn ui/ux design, enhance my branding skills and communicate with clients.
Pursuing my bachelor's degree in graphic design and visual communication, I studied branding identity, typography, and packaging design, and applied these skills to my projects. When I’m not designing, I like to sketch, enjoy some music and watch random ted talks.
Always up for a creative challenge. Let’s connect and craft something meaningful.
Competencies
Branding & visuaI identity
Creating strong, memorable brands through strategic design. I develop cohesive visual identities that communicate a brand's story and resonate with its target audience.
Packaging design
Designing bold, functional packaging that tells a brand’s story, captivates consumers, and elevates product presence.
User experience
Crafting intuitive, meaningful interactions that delight users and solve real problems. Designing seamless experiences that balance functionality, aesthetics, and user needs to create lasting connections.
Research & testing
Informed design through comprehensive research and testing. I gather insights to understand user needs and validate design decisions, ensuring the final product meets user expectations.