Jut E-commerce Website

Founded in 2022, Jut started with a simple idea:
to revolutionize the online shopping experience.

The web design process is built around giving small businesses full ownership of their online presence. Each brand is offered its own dedicated website to sell products directly, no shared marketplace, no competing listings. Every space is singular, focused, and tailored to the business’s niche, allowing clear positioning and authentic representation.

The interface follows a clean, minimalist aesthetic designed to adapt across industries without imposing a rigid visual identity. This ensures usability, clarity, and longevity while allowing the brand itself to remain the focal point.

The color system is structured yet flexible. Three core colors are fully customizable to reflect each business’s identity, while three neutral tones are fixed to maintain visual balance and cohesion across the platform. This approach preserves consistency without sacrificing individuality, resulting in a cohesive experience that still feels personal and brand-specific.