Perenne Scrunchies

Scope

Perenne creates handmade, high-quality hair accessories that blend style and functionality, focusing on comfort, identity, and hair wellness.

Process

Developed a structured logo using only perfect circles and straight lines for precision. Curated a bold, trendy color palette, avoiding pinks and violets to stand out while maintaining a subtle feminine touch. Defined a modern, empowering tone of voice that balances professionalism with relatability.

Solution

A distinctive, geometry-based logo and strategic color choices create a strong, recognizable brand. The visual identity ensures consistency across packaging, social media, and marketing, reinforcing Perenne’s unique market position.