University Project - Master's Degree

Who deserves a McDonald’s offer more than a loyal customer?

In this hand-drawn animation, McDonald’s honors customers who had their first real meal, spent time with friends, and celebrated milestones at McDo’s tables. Staying true to the brand, the ad celebrates the special moments created around shared McDo meals.

And as a chance to clap back at its long-standing rival, Burger King, the slogan "لملوك الوفا" pokes fun at the idea of "Royals" by crowning loyal customers as the real kings, putting loyalty above royalty.