Creative Fun
TV Commercial Ad
Art Director, Illustrator, Video Editor
Project info
For the Cinema & TV course of my master 1, my ad carried the concept of “CREATIVE FUN.”
It highlights Generation Alpha's (2010-2025) challenges in having fun beyond screens. My solution was to reintroduce engaging, screen-free fun, especially for children aged 5 to 10, encouraging them to rediscover joy and raw imagination offline. Following a comic style approach, Chupa Chups, a brand rooted in "Forever Fun," inspired kids to get imaginative away from displays. With a bit of creativity, they learn to value offline fun from a vibrant and refreshing perspective.
