Scope

Reimagining the iconic Jeep logo/brand as a platform heels brand.

Disclaimer: This is a conceptual student project and is not affiliated with, endorsed by, or sponsored by Jeep. All designs and ideas presented are purely fictional and for educational purposes only.

The Catch?

Analyzing Jeep’s history, values, and visual identity, then transforming the logo to align with the fashion industry while preserving its essence. The new design should reflect strength, confidence, and bold self-expression—translating Jeep’s adventurous spirit into the world of statement footwear.