Brief

Disclaimer: This is a conceptual student project and is not affiliated with, endorsed by, or sponsored by Castania. All designs and ideas presented are purely fictional and for educational purposes only.

To create a new product from a food brand with the problem it solves. A packaging design and an advertising campaign are needed.

About Castania
The Lebanese Roasting Company “Castania” was founded in 1985 and currently leads the Lebanese nuts market with a wide range of products and a substantial market share. The brand has been associated with Lebanese hangouts and happy moments through the famous tagline "Kil a3de feya Castania." This project presents Castania as a sentimental, precious gift for Lebanese once-in-a-lifetime events.